Direct Mail For Banks and the Post Office

 As with all marketing tactics, the most important thing to remember when creating direct mail for banks is that a single piece can have an impact on how consumers view your institution. Direct mail postcards are a good way to grab consumers' attention, as they are quick to read and receive. Oversized envelopes are even more effective, as they tend to get higher response rates. To get your mailers read, use bright, eye-catching images and an effective message.

A regional bank like KeyBank in Cleveland, Ohio, is among the 30 largest banks in the U.S., and it sends out 10 million pieces of direct mail per year. In the past, KeyBank focused too much on the creative aspects of direct mail campaigns and sacrificed the effectiveness of their messaging and delivery. This has changed, as KeyBank has turned to templates for its marketing messages. This saves both time and money. Moreover, the pieces can be tailored to a specific audience.

For efficient mailing, bank marketing teams should consider outsourcing the printing and dispatch process. A third-party vendor can provide quality service and unmatched time efficiency. PostGrid offers a number of automation tools that make the mailing process seamless, ensuring that every piece reaches its destination on time. Automation can also be useful in ensuring consistent branding across all marketing channels, which saves time and money. Direct mail for banks should also have attractive graphics and taglines to attract customers.