Healthcare Direct Mail Best Practices Checklist
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Whether you are marketing your business in the healthcare vertical, or simply trying to increase your consumer base, you need to have a checklist for your direct mail campaigns. While face-to-face meetings are important, successful healthcare direct mail campaigns are also essential for forming relationships and closing sales. Here are some best practices for healthcare direct mail campaigns. Keep in mind these tips for a successful campaign: Use a unique identifier on every card. This way, you can track which mailers are working the best. For example, if you want to target women in their 40s about the importance of early cancer detection, you should tailor your direct mail correspondence to reach them. Also, remember to include your contact information and a call to action. The more personalized your mailer is, the more likely it will be to be a success. Using appropriate content and images can boost your mailer's open rate. Avoid using generic, nonspecific stock photos and medi...